JOB SUMMARY: The Trade Marketing Analyst will focus on implementing and optimizing the company’s marketing campaigns across various channels. They will also be responsible for applying pricing strategies and growing Enabled brands (such as EcoFlow, Insta360, Raptor, Yaber, Ringconn, and WANDRD) in the Philippines.   

RESPONSIBILITIES:  

• Implement trade marketing plans and strategies, undertake competitor research and analyses; 
• Conduct market research to establish customer trends and habits 
• Promote brand awareness through in-store displays, window presentations and trade events. 
• Support the sales teams with marketing activities, ensure visual elements align with brand identity and seasonal marketing campaigns. 
• Assist with the analyses of marketing data, including campaign results, conversion rates, and online traffic to improve future marketing strategies and campaigns 
• Liaise with creative teams to come up with branding ideas, graphic designs, promotional materials and advertising copies 
• Investigate the performance of a company’s marketing campaigns and strategies through key performance metrics evaluation 
• Perform trade checks, test buys and experiment with innovative display methods to keep the brand fresh and engaging. 
• Oversee the company trade marketing inventory  
• Perform other tasks as needed. 

 QUALIFICATIONS: 

• Bachelor’s degree in communications, marketing, advertising or a related field. 
• Can work independently and collaboratively 
• Proficient in Microsoft Office tools, particularly Excel, powerpoint 
• Can work in a fast-paced environment. 
• Persistent and detail oriented. 
• Has excellent time-management skills with the ability to prioritize tasks. 
• Willing to do field work within and outside Metro Manila